2026 pricing at a glance
| Project type | Typical LA range | My fixed pricing |
|---|---|---|
| Landing page (one page, one goal) | $800 – $3,000 | from $1,200 |
| Business website (up to ~6 pages) | $2,000 – $10,000 | from $2,500 |
| Online store (catalog + payments) | $4,000 – $20,000 | from $5,000 |
| Custom web app (dashboards, booking, portals) | $6,000 – $15,000 | from $3,000 |
| Extra language (RU / HY / ES) | often not offered | +$400 per language |
| Monthly care (hosting, updates, backups) | $50 – $200/mo | $50 – $200/mo, optional |
My projects start at $1,200, with a fixed quote before we begin — the number you approve is the number you pay. Those ranges are 2026 numbers for the LA market: agencies with account managers and office overhead typically start where they end ($10,000+ for a business site is normal downtown), while solo developers charge less for the same — often better — build because you're not paying for the middle layer.
What actually drives the price
1. Page count and content
A six-page site isn't twice the work of a three-page site — but a twenty-page site is. What costs more than pages, though, is content that doesn't exist yet. If your text and photos are ready, you save real money. If everything needs to be written, shot, and structured from scratch, expect the quote to reflect it.
2. Custom design vs a template
A template assembled from a theme and twenty plugins is cheaper upfront and more expensive forever: slower pages, monthly plugin maintenance, and breakage with every update. A hand-coded custom design costs more hours once, then just works — and it doesn't look like four of your competitors. Speed isn't cosmetic either: Google's research found that 53% of mobile visitors abandon a page that takes over 3 seconds to load. Every site I ship loads in under 2.
3. Selling online: e-commerce and booking
The moment your site takes money — a cart and checkout, appointment booking, deposits — it moves into the upper ranges. Product catalogs, payment flows, and order management are real engineering. My BeastyBaker build is a good example: a trilingual bakery store with custom cart, Stripe checkout, and an order dashboard for the owner.
4. Copy, photos, and languages
Words and images sell; structure just holds them up. If you need writing help, that's part of the scope. And in LA — especially Glendale and Burbank — a site that also speaks Russian, Armenian, or Spanish is how you reach the whole neighborhood. Done properly, every language gets its own URLs so Google can rank each one, which is why I price it transparently at $400 per extra language. More in my multilingual website guide.
5. Integrations
Payments (Stripe), booking calendars, valuation forms, CRM connections — each is real work. A brochure site with a contact form sits at the bottom of the range; a store with cart, checkout, and reporting sits at the top.
The three ways to buy a website
| Option | Real cost | Best for |
|---|---|---|
| DIY builder (Wix, Squarespace) | $192 – $600/yr, plus your weekends | Testing an idea before investing |
| Freelance developer | $1,200 – $10,000 fixed | Small businesses that want quality without agency overhead |
| Agency | $10,000 – $50,000+ | Large companies needing teams, campaigns, and meetings |
I wrote an honest comparison of the first two paths — including when a DIY builder genuinely is the right call — in Custom website vs Wix / Squarespace.
Why local businesses in LA work with me
- You work with the builder. I design and build every site myself — no account manager, no handoffs, no team to lose your requirements in.
- Referral-driven. Most of my work comes from past clients recommending me, which only happens when sites actually bring in customers.
- Four languages. I build in English, Russian, Armenian, and Spanish — with real per-language URLs, which very few LA web designers offer.
- Fixed quotes, fast. You get a fixed price and timeline within 24 hours of a scoping call, before any work starts.
Red flags when comparing quotes
- No fixed price. "We'll bill hourly and see" means the risk is yours. A scoped project deserves a fixed quote.
- Hosting lock-in. If you can't take your site elsewhere, you don't own it — you rent it.
- "SEO included" with no specifics. Ask what exactly: meta tags? schema markup? sitemap? Search Console setup? If they can't list it, it's a word, not a deliverable.
- No performance promise. Ask what the site will score on Google PageSpeed. Silence is an answer.
What my quotes include
Every project — from a landing page to an online store — includes mobile-first design, an SEO foundation (meta tags, schema, sitemap, Search Console), analytics, hosting and domain setup with SSL, and a fixed price agreed before work starts. If you want a real number for your specific project instead of a range, tell me what you're building and you'll have a fixed quote within 24 hours.